When my Father passed away I inherited his briefcase – it’s a 1980’s classic black Samsonite Laredo.
I remember the days when Dad took it to work at Stephenson Industries – that was his prototype factory. He wanted his business to be known for advances in medical devices but most folks think about that crane game that actually makes it sort of impossible to win the stuffed animal.
If provoked he would apologize for having patents on variable tension solenoid controllers but that’s a tale for another day. Today we are here to talk about why most folks don’t inherit clothes and what that has to do with digital design.
If I just lost you going around third my apologies, bear with me and I promise it will all become clear in just a moment.
I don’t want to make any tailors that may be reading this mad but – clothes wear out. Worn out clothes go in the trash and you get new ones. This is nature’s rule and not mine.
My father didn’t have much fashion sense but he did explain what I was supposed to wear to work: a button down shirt and pants. He never specifically told me to wear underwear but I think he just assumed I would. Maybe the shirt would be blue but he expected mine to be white. When in doubt wear khaki pants and make sure your black socks matched – this is the wisdom that constituted fashion advice from my father.
Dad believed in good enough clothes – what was needed to get the job done. This is pretty typical for an engineer.
Building your website with this idea in mind works very well. Plan for it to last a year or two, just make sure it is good enough. Basic working parts, simple easy stuff that is quite similar to what everyone else does.
Look at your business team – do they wear good enough clothes or are they fashion plates? Make sure your website is the same way that they are.
Here’s the bottom line for Internet Entrepreneurs: Good enough clothes is an excellent web design strategy that just might solve lots of problems for you.
In the meantime I’m going to be happy that I am no longer a button down and khaki guy but have become a tie die t-shirt and jeans guy instead.