Welcome to part two in a series of three articles.
This article is part two of three about web content.
The “three things” of web content are:
2. What (is for Sale)
“OK, so how much is it?”
This seemingly innocent question is such a delicious sales moment.
The person speaking has decided – you got what they need and as soon as you hear it you know they won’t say “he’s just a friend.”
When it comes to What you have for sale, this is the magic moment you are seeking – when they have learned enough and want to move on. They know What you have for sale and they want it. Coffee is for closers.
When you create content that does this you won. Now let’s not kid around – for many people, products, and things this part of web content creation can be a big deep giant complex hole. An awful horrible budget consuming hell that might eat your soul if you try to produce an annual print catalog. Ok, now that we said that we can move on to how to solve the problem.
Keep things simple. Very simple.
Speak in a clear, calm voice – don’t flinch.
It is rarely a mistake to assume people know almost nothing.
Keep working until you can reduce your What to a single sentence. Here’s mine:
I help people make websites better.
Then do the checklist cha-cha. Make sure you have good clear photos – and yes please go right ahead and put an object in that there picture for scale. Spell everything right. Tell me how long shipping takes. Tell me why I might not want to buy the person, place, or thing. More stuff is better.
I might have you in a foul mood as you are reading this – I am talking about the guts of web content hell after all – but there is a giant silver lining if you are small.
A super duper alleygooper awesome thing.
A purified and perfected What is possible with no budget – with zero dollars – and that my friends is why in the land of digital Entrepreneurs can win over big giant corporations every time.
How awesome and amazing that is, everyone has an absolutely equal playing field when it comes to your what and I hope that makes you smile big.
So that’s all you need to know about What – make sure you got what they need and they know it.
Tune in next week – same Bat-Time, same Bat-Channel – for part three on Web Content. How (do I get it)